What is AI search optimisation?

It’s the practice of making your website visible and accurately cited by AI answer engines — ChatGPT, Google AI Overviews, Perplexity, and others. Traditional SEO gets you into search results. AI search optimisation gets you into AI-generated answers.

How is this different from regular SEO?

Regular SEO targets Google’s traditional rankings. AI search optimisation targets LLM-powered answer engines that synthesise responses from multiple sources. The signals are different: structured data, llms.txt, content formatting, and crawler access policies all matter more than backlinks.

What if I already have good SEO?

Good SEO is a strong foundation, but it doesn’t guarantee AI visibility. Many well-ranked sites are invisible to AI answer engines because they lack structured data, block AI crawlers by default, or format content in ways LLMs can’t parse.

Do I need to change my website content?

We work with your existing content. Changes are structural — adding schemas, improving heading hierarchy, reformatting for citation — not rewriting your copy.

How quickly will I see results?

AI crawlers re-index on their own schedules, but most clients see changes within 4–8 weeks of the first fixes. The monthly reports track progress so you always know where you stand.

What happens after the 12 months?

You keep everything we’ve built — the llms.txt, structured data, crawler policies, and content improvements are yours. If you want to continue with monthly audits, we offer a renewal at the same rate.

Get found by AI search engines.

Monthly audit-and-fix service that keeps your site visible in ChatGPT, Google AI Overviews, Perplexity, and every answer engine that matters.

Book Your Audit

See what’s included

£1,999 one-off — 12 months of coverage1 audit-and-fix run per monthNo ongoing subscription

Is this right for you?

Your competitors appear in AI answers

They’re getting cited by ChatGPT and Perplexity. You’re not. You need to close the gap before it widens.

You rank well in Google but not in AI

Traditional SEO doesn’t guarantee AI visibility. Structured data, llms.txt, and crawler policies are a different game.

You don’t have time to keep up

AI search rules change monthly. You need someone tracking GPTBot, ClaudeBot, and PerplexityBot so you don’t have to.

You want measurable results

Monthly reports showing where your site appears in AI-generated answers — not vanity metrics.

What each monthly audit covers

Six areas reviewed and fixed every month for 12 months.

llms.txt creation & maintenance

A machine-readable file that tells AI crawlers exactly what your business does, your services, and how to cite you.

Structured data optimisation

JSON-LD schemas (Organization, Service, FAQ, HowTo, Article) tuned so AI models extract clean, accurate facts.

AI crawler policies

robots.txt rules for GPTBot, ClaudeBot, PerplexityBot, and others — allowing the crawlers you want, blocking the ones you don’t.

Content formatting for citation

Headings, lists, and definitions restructured so LLMs can extract and quote your expertise accurately.

Answer engine optimisation

Targeted improvements for Google AI Overviews, Perplexity answers, and ChatGPT citations based on current ranking data.

Monthly AI visibility report

Where your site appeared in AI-generated answers, what changed, and what we’re fixing next month.

How it works

Baseline audit

We crawl your site, test AI visibility across major answer engines, and document your current state.

First fixes deployed

llms.txt, structured data, crawler policies, and content formatting applied within the first month.

Monthly audit cycle

Each month we re-test, update schemas, adjust crawler rules, and optimise content based on new AI search behaviour.

Visibility report

A clear report showing AI search appearances, changes in citation frequency, and next actions.

£1,999

one-off for 12 months

12 monthly audit-and-fix runs
llms.txt creation & updates
Structured data / JSON-LD optimisation
AI crawler policy management
Content formatting for LLM citation
Answer engine optimisation
Monthly AI visibility report

Book Your Audit

Cancel-free. One payment covers all 12 monthly audits.

AI Search Optimisation FAQ

Ready to get found by AI?

Book a 15-minute call. We’ll audit your current AI search visibility and tell you exactly where the gaps are.

Book Your Audit Call

Last updated 3 March 2026